Four Untapped Opportunities for Agencies

This week, Torrence Boone, Managing Director, Agency Business Development, shared his thoughts four areas of opportunity that Agencies should focus on. They include:

• Audience Buying
• The New Creativity
• Fragmentation & Complexity
• The Next 'Now' Thing

He posits that "the future of our industry isn't wrapped up in how agencies are built; at the center remains the consumer and the hard work of telling compelling and authentic stories about clients' brands in a world of increasingly fickle and demanding thresholds of engagement."

Visit AdAge and search on Torrence Boone for the complete story.

Posted by Agency Blog Team