Google’s Think Auto Event - Live Stream - June 21st

As vehicle shoppers make a resounding return to the auto market, Think Auto will arm advertisers with new ideas & tools to help capture these shoppers. The ‘constantly connected’ lifestyle of today’s consumer affords greater opportunity to deliver relevant and engaging brand experiences. How do these new consumer behaviors apply to brand marketer's strategies today and in the future?

Tune in and find out as Google's Lorraine Twohill, VP of Global Marketing, introduces 5 concrete principles to drive both positive brand image and product usage.

• Live streaming begins on June 21, 2011 at 12:35pm EST
• Register here
• Following us? Use #thinkauto2011 for this event

We'll reveal new insights on today's automotive shopper during the 'Path to Purchase' section uncovering new consumer behavior during the vehicle shopping process.

Guy Kawasaki, the final keynote speaker and author of 'Enchantment,' will be sure to excite the audience as he explores new thinking on influencing and igniting action, both through individual interactions or marketing at scale. Hope to see you there.

Posted by the Google Auto Team