Follow the experts, not the noise, at SXSW

We're starting up the engines -- the 2012 South by Southwest Interactive Festival is only a few days away! For those of you who are going to be in Austin, we can't wait to see you at the Google Village for an awesome agenda that includes everything from code labs to LEGO hackathons to the roving {RV}IP karaoke express.

But whether you're in Austin or elsewhere, we want to help you keep in the loop on all things SXSW, whether it's what apps everyone is testing out or which celebrities have showed up to crash late-night parties. Chances are, you don’t want to know everything -- you want to read what interests you. And we know there’s a ton of noise. So we've asked a handful of SXSW-bound Googlers to curate Google+ Circles of experts so that you can follow those on the ground whether you're interested in Austin locals or visiting social-media geeks. Check them out:

• Creative minds, curated by Ben Malbon
• Social media experts, curated by Louis Gray
• Digital media pros, curated by Caroline McCarthy
• Google SXSW Speakers, curated by Chris Messina
• Google+ Street Team, curated by Toby Stein

Spice up your Google+ feed - just click on the circle to add.

We hope you're looking forward to SXSW as much as we are, whether it's in the flesh or over the series of tubes. Safe travels to all those who are Austin-bound!

Posted by Kari Clark, Product Marketing Manager, Google+ for Businesses